OptNow® Real Estate Corporation, a Massachusetts licensed real estate brokerage company, has developed an innovative and dynamic lead generation and retention product proven to be an industry game-changer.
OptNow’s® proprietary “Opt® System” is a simple but powerful proprietary technology which allows Agents, Firms, and Non-Value Added Lead Generators to provide compensation or other goods and services up front for the future Option to a property listing. Licensed Partners are supported by the System’s backroom software and operations, the result of years of technological and capital investment.
An analogy to explain how this System works is to compare and contrast the Opt® System with LendingTree® (LT). LT provides a value proposition to consumers in exchange for using its agents, after the transaction is completed. LT then receives between 25% and 35% of the commission from the Agent and their Firm. OptNow® gives an Agent, Firm, or even a Non-Value Added Lead Generator like LendingTree® the ability to provide the consumer something of value before the transaction is even considered.
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